Author: Yuan Min
Deng Huajin, President of Shanghai Qijia Information Technology Co., Ltd.
From the birth of e-commerce to the flourishing development, "order conversion rate" has always been the key to the success of e-commerce. In particular, home e-commerce websites, although the suppliers have online shop backstage, but the background of the operation of a single, many work content can only rely on manual distribution and manual statistics, resulting in the loss of orders and order statistics are not accurate. At the same time, since many products sold are custom products instead of standard products, the number of single items has become so large that consumers like to pay for the situation on the spot.
The order conversion rate of e-commerce platform online stores refers to the number of orders generated during the one-day visits to online stores. There are two methods for online stores to increase their sales. The first is to increase page views, and the second is to increase conversion rates. . How to increase the order conversion rate has become the most important issue that needs to be solved in home e-commerce, and it is also the key to the third-party home e-commerce platform to win the market.
System Software Improves Conversion Rate of Home E-commerce Orders
The core of e-commerce is the use of electronics to serve business activities. If we continue to rely on manual e-commerce activities, we will not only waste human and financial resources, but also have some uncontrollable factors. The home e-commerce platform should be more stable. Deng Huajin, president of Shanghai Qijia Information Technology Co., Ltd., pointed out: "It is entirely possible to rely on manual dispatch. The order is likely to be lost because the customer service personnel on the order received temporary leave on the day of dispatch, unable to execute the order. However, the system is stable and will certainly be On the day of delivery, the supplier was reminded to deliver. The Shanghai Group purchase website of this website launched a new supplier sales management system to help suppliers ensure that orders are not lost through systematic methods."
At present, many home e-commerce website backgrounds can only see how many orders there are but cannot manage orders. In order to solve the problem of order management, the home e-commerce leader site of this site, Shanghai Group Buying Network, took the lead in strategic cooperation with a software company to promote the systematic backend of online stores. Deng Huajin introduced: "After the Shanghai Group's sales network management system is launched on the website, suppliers can analyze data according to orders. The system can automatically remind the execution of orders and optimize data, for example, how much sales promotion products can be viewed at any time. What is the ratio of the number of single products that generate sales to the number of all products, and the ratio of the amount of sales of inventory to sales, so as to adjust inventory and sales in a timely manner?
Break Through Innovation to Improve Conversion Rate of Home E-commerce Orders
The industry appeal of the Shanghai Group Buying Network of this website is that consumers are always expected to decorate more easily and hope that they can buy cheaper and more suitable products, and there are more categories to choose from. For this reason, this site has a 300-seat call center built by Shanghai Group. It has also launched two services: decoration assistant and decoration housekeeper. The cost of setting up a call center is very expensive. The Shanghai Group purchase website of this website innovatively opens part of the call center seats for suppliers. If suppliers want to improve the order conversion rate, they can borrow call center agents from the site to provide better quality for their own users. Service.
This site's Shanghai Group Buying Network also made some groundbreaking revisions to the homepage this year, hoping that the orders can be converted online and eventually completed. After the homepage revision, the effect is significant. The traffic of this site's Shanghai Group Shopping Mall in March this year, Compared with January last year, traffic has nearly doubled and orders are nearly doubling.
Many suppliers have formed a customer service team, hoping to increase the order conversion rate. However, sometimes it is not effective to do it according to the conventional methods. For example, customer service likes to follow up orders by using the phone, which often results in less efforts. In fact, some users are accustomed to answering the phone. Some users prefer to send text messages or send e-mails. Therefore, based on understanding the user's habits, they must follow the orders they like. E-commerce does not operate as regularly as traditional stores. According to the statistics of the Shanghai Group Buying Network of this website, the highest order time is between 8pm and 10pm. Some suppliers have discovered this feature and have specially arranged a customer service to be on duty during this time. Deng Huajin pointed out: "Some users will place orders for two different brands online at the same time. Whoever responds to fast orders will be determined to whom. Therefore, to increase the order conversion rate, it is necessary to adjust the customer's schedule.
“The reason why e-commerce did not develop rapidly in the previous years was because payment was very troublesome in China, but since Taobao launched the Alipay business, e-commerce began to develop rapidly. At present, Shanghai Group’s subsidiary network has also opened a platform for online payment. Vendors have indicated that they will use online payment platforms to boost sales in the future. Deng Huajin believes that the current consumer psychology of online payment has matured, and the key is how suppliers use this payment method. “Our investment in Starsmart.com has also opened an online payment platform. From the current operating situation, 70% of users choose to pay online, and 30% of users choose to receive payment. The high proportion of online payments shows that e-commerce has changed the user's payment habits. â€
In the past, users often sent their own home improvement photos and experiences on forums. This kind of user experience resources is difficult for suppliers to use effectively, because forum posts are prone to sinking. In order to effectively develop this kind of user experience resources, the online shop of the Shanghai Group Buying website of this website has launched a “case†function, allowing consumers to see the users who have consumed after viewing the word of mouth, reviews and information of the home brand. The entire installation process and experience of shooting are taken to enhance the user's experience satisfaction. Deng Huajin affirmed: "Suppliers can use this function to promote the order conversion rate."
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