Affected by the ban on logging in Northeast China, Inner Mongolia and other regions, and the reduction of timber output, coupled with Russia ’s implementation of various timber export protection measures, the supply of logs is very tight. In 2011, the relevant forestry department in Heilongjiang fell sharply from 4.4 million cubic meters to 900,000 cubic meters.
In 2010, the international coniferous wood price index and broad-leaved wood price index rose by at least 6%. At the beginning of the Spring Festival, the prices of best-selling timber and products with tight supply continued to rise, represented by northeastern timber and Burmese timber; European timber is likely to increase the market price in a timely manner in the next one or two months.
Whether in textbooks or in the market many years ago, it seems that "solid wood" is just a modifier, which is nothing more than "a kind of furniture material", or it can be understood as a material-based furniture classification method, not Into climate. I do n’t know since when, “solid wood furniture†has gradually become one of the most important categories-so many furniture malls have dedicated “solid wood furniture†floors, so many consumers enter the door and yell to buy “solid wood furnitureâ€, so many manufacturers Grand launch of "solid wood furniture" series ......
Since then, "solid wood furniture" has become irreversible, and the market share is growing. The major media are competing to report that consumers are rushing, and the design companies specializing in the research and development of solid wood furniture are very popular, and the manufacturers of solid wood furniture are quickly Growing up, even the new "Wooden Furniture Standard" of the country specifically defined "solid wood furniture".
Many new solid wood products also appeared at the three major exhibitions in Guangdong in March this year, and new manufacturers continue to join the competition. Under such a vigorous market environment, how will the solid wood market change in 2011, becoming consumers, manufacturers and Dealers' concerns. A few days ago, during the exhibition, the author visited companies from some domestic solid wood furniture production areas, and predicted the development trend of solid wood furniture in 2011 through their products.
Trend 1: the fusion of classical and modern
Blindly antique, there is no innovation. Therefore, some new antique mahogany furniture that combines classical and modern styles are gradually heating up. The designers have used a lot of traditional artistic expressions such as Chinese lines, Chinese carvings, calligraphy and arts and crafts in local areas, while boldly adopting modern design techniques.
Trend 2: Jingui materials are more popular
The mahogany furniture family is huge, and if it is distinguished by materials and styles, it can be divided into many types. Among them, the more scarce the output and the more expensive the furniture, the more popular the furniture. According to reports, furniture made from rare wood species such as premium rosewood and huanghuali wood is the most precious, and if it is old furniture, it is more valuable.
Trend 3: Simple Ming-style furniture
It is understood that the antique mahogany furniture currently on the market is mainly Ming and Qing style furniture. Under the influence of simplicity, the Ming style mahogany furniture with simple lines in the past two years is obviously more sought after. In addition, there will still be a batch of exquisitely crafted new antique Qing furniture to the market, this type of antique Qing furniture will take a more atmospheric design route.
In the past two years, a solid wood style from the production enterprise to the terminal market has really affected many companies. Can solid wood furniture become a new growth point for the industry? The author takes Shandong as an example.
Shandong is a large traditional furniture manufacturing province in China. For many years, it has occupied the top three domestic solid wood furniture production. However, with the rapid development of the domestic furniture enterprise sector, will the Shandong furniture sector withdraw from the Chinese furniture industry? At the Shenzhen Furniture Fair just past, the author got a perfect answer.
From the Shenzhen Furniture Fair, it can be seen that Shandong, as the original birthplace of Chinese traditional culture, is indeed unique in traditional culture. Taking solid wood as an example, take a look at the companies participating in this exhibition. Regardless of the size of the company, there is indeed something unique in the product. In the field of domestic sales, most of Shandong's furniture companies are latecomers, and the settling period experienced by the company's development is quite long. As a representative of Shandong furniture enterprises, Qingdao Liangmu Group is one of the internationally well-known enterprises. The company is large in scale, with more than a dozen factories within the group, exquisite product technology, and a long-standing reputation in the international high-end market; Beiyuan is also a veteran export enterprise with annual output value of hundreds of millions . Qingdao Yimu is the only "Chinese long-established enterprise" in the Chinese furniture industry, with a history of more than 50 years; Dalihua, as a rising star, has very competitive products, etc. In the early stages of enterprise accumulation and precipitation, the leaders of these enterprises have been working hard and gradually growing up from the workshop. Until now, the owners of furniture companies in Shandong have often moved around in the workshop. Therefore, the leaders of Shandong furniture enterprises are all working hard. However, with the maturity of various models of Chinese furniture companies, the disadvantages of Shandong furniture companies are gradually reflected. Working hard and forgetting the development of the external environment, because of the lack of external information, it has gradually fallen behind in recent years. This is not only the backwardness of ideology, but also management, talent cultivation, employment methods and so on, which are gradually disconnected from the outside world. Enterprises can't find market positioning, and development bottlenecks can't break through, so they can't stand out from the market competition and fade out of the market. However, this year, the Shandong companies exhibiting in Shenzhen have distinctive characteristics both in terms of product competitiveness and market positioning. The following analysis is based on Qingdao Liangmu Group:
Qingdao Liangmu Group, one of the largest solid wood furniture manufacturing enterprises in Shandong, has been exporting for more than 30 years. The cultural characteristics and solid foundation of the enterprise have distinctive characteristics in the entire domestic market. In the process of exporting, Liangmu can be said to have been smooth and smooth, and has maintained rapid development every year. In order to seek new development of the enterprise, in 2008 Liangmu Group adjusted its development strategy in a timely manner, from the previous 100% export strategy to the "domestic and foreign markets" strategy, relying on the financial strength and technical strength accumulated in the international market. Resolutely explore the domestic market. Liangmu realized that if an enterprise does not transform in time and seizes the domestic market, then, in the end, the enterprise cannot share the fruits of the development of the Chinese market. Therefore, in the domestic market, Liangmu draws on its unique international experience, cooperates with the most well-known upstream and downstream enterprises in the industry, and thus draws on the successful experience of its partners, and uses external force to push the enterprise to the path of rapid development and become a good Shortcut to wood. On this basis, Liangmu preferred Shenzhen Furniture Association, relying on the design of Shenzhen Furniture Research Institute, combined with the company's own advanced modern production equipment, more than 30 years of export processing experience, excellent product production technology and quality control, plus The actual product raw materials have touched many dealers participating in the exhibition. This can be seen from the flow of people in the Liangmu exhibition hall.
In addition to bringing a variety of "Lingyun" series of furniture, the well-launched "Tranquility" series is also an outstanding representative of this Shenzhen Furniture Fair. This furniture made of black walnut wood is full of imagination in terms of color, style and workmanship. From the detailed observation, the cutting surface of these furniture is smooth, the bottom plate and the back plate are solid wood, and the distance between the horse nails is well-balanced. These, without a sound corporate culture and management foundation, and business integrity, are Can't do it. It is worth mentioning that Liangmu Group also won the only gold medal in the living room series, silver medal in the bedroom furniture series and bronze medal in the restaurant furniture series.
In Shandong, there are many representative companies such as Liangmu. These furniture companies have a good foundation and large-scale production capabilities. Therefore, they also have the cultural heritage and the essence of integrity to become a leader in the solid wood field. In the next two years, enterprises will be well positioned to pay attention to personnel training mechanisms, product packaging and shopping guide training when gradually expanding the domestic market, and pay full attention to the eclectic experience of other companies in their development strategies. I believe that Shandong furniture companies will go It has become more and more smooth, gradually becoming an important pole of the Chinese furniture sector.
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