In the past two years, the paint market in China has developed rapidly. Many paint distributors are constantly changing and selecting product grades. Some house brands that have good product quality can win the favor of dealers. As the promotion of products and the brand effect of the big brands, the top ten brands of Chinese coatings and many first-line brand products have been sought after by many distributors in recent years.
Many paint companies have been vigorously expanding in the first two years to enrich the product structure. This phenomenon has been particularly prominent in the frontline brands. The four major characteristics analyze the distribution market for coating companies, and the paint distributor dealer market also shows the following characteristics:
“Big building materials†business model With the popularization of the “supermarket†business concept, local building materials supermarkets have also emerged in recent years. Not only in the provincial capitals and first-tier cities, but also in the second- and third-tier prefecture-level cities and building materials supermarkets. In recent years, this business model has been radiated to counties and even townships. The one-stop shopping method of supermarkets not only brings convenience to consumers, but also gives operators more profitable ways.
The “one-stop shopping†business model also appeared in paint distributors, and distributors who originally operated only one kind of products also began to implement multi-species and cross-cutting operations. The entire building materials industry has emerged as a “big building materials†business model. Distributors' products are becoming more and more complete and more and more products are available.
The second and third tier coatings market is becoming more and more popular in provincial capital cities and economically developed first-tier cities. Paint distributors have basically reached saturation levels for first-line brands. In other words, many first-line paint brands have agents in provincial capitals and developed first-tier cities. The first-line brand dealers who have accumulated a certain amount of capital can use the established business model and marketing experience to develop the market to the second and third-tier markets in order to be able to gain more profits. However, the market is mainly dominated by second- and third-tier brands. The tentacles will reach the second and third tier markets and even the county and township markets.
On the other hand, some of the husband and wife shops originally engaged in the processing of paint products in the second and third tier markets have also begun to act as agents for finished-product brand paint after recognizing the expansion of the door industry market, and have joined the ranks of dealers. Added vitality to the second and third-tier markets. Most of these dealers serve consumers in the second and third tier markets and surrounding counties and towns. Because the current rural market has considerable appeal.
The brand effect becomes the gold label of the paint distributor. With the development of the paint industry, many bedroom door dealers continue to carry out the brand and product grade replacement and selection. Some brand-named, good-quality home doors can win more dealers. The favor. Many first-line brand products are sought after by many dealers in recent years.
Due to the limited number of first-line branded products, in recent years, many paint distributors have begun to “call right†to some second-tier brand products, requesting regional agent applications, and reaching agreements with companies to jointly develop local markets, build brands together, and enhance product brands. Influence, so that they can maximize their interests in the door industry. The four major characteristics of the coating agent distribution agent market Anqing paint agents joined to create a second wave of brand building. Dealers increasingly value the role of the brand. With the market's attention to the brand, the paint market's brand requirements are getting higher and higher. The distributor's coating products for the agent have begun to develop from the middle and low-end products in the past to the high-end market.
At the same time as selling products, it is also selling services. As consumers increase their product grades and brand requirements, what consumers need is not only products. Products other than products are also needed by consumers. Distributors are no longer pure. Selling products, selling products at the same time, selling services, which give dealers higher requirements. Based on this demand, the overall quality of dealers is also constantly improving. This is not only the needs of consumers and the market, but also the needs of production companies.
Many paint companies have been vigorously expanding in the first two years to enrich the product structure. This phenomenon has been particularly prominent in the frontline brands. The four major characteristics analyze the distribution market for coating companies, and the paint distributor dealer market also shows the following characteristics:
“Big building materials†business model With the popularization of the “supermarket†business concept, local building materials supermarkets have also emerged in recent years. Not only in the provincial capitals and first-tier cities, but also in the second- and third-tier prefecture-level cities and building materials supermarkets. In recent years, this business model has been radiated to counties and even townships. The one-stop shopping method of supermarkets not only brings convenience to consumers, but also gives operators more profitable ways.
The “one-stop shopping†business model also appeared in paint distributors, and distributors who originally operated only one kind of products also began to implement multi-species and cross-cutting operations. The entire building materials industry has emerged as a “big building materials†business model. Distributors' products are becoming more and more complete and more and more products are available.
The second and third tier coatings market is becoming more and more popular in provincial capital cities and economically developed first-tier cities. Paint distributors have basically reached saturation levels for first-line brands. In other words, many first-line paint brands have agents in provincial capitals and developed first-tier cities. The first-line brand dealers who have accumulated a certain amount of capital can use the established business model and marketing experience to develop the market to the second and third-tier markets in order to be able to gain more profits. However, the market is mainly dominated by second- and third-tier brands. The tentacles will reach the second and third tier markets and even the county and township markets.
On the other hand, some of the husband and wife shops originally engaged in the processing of paint products in the second and third tier markets have also begun to act as agents for finished-product brand paint after recognizing the expansion of the door industry market, and have joined the ranks of dealers. Added vitality to the second and third-tier markets. Most of these dealers serve consumers in the second and third tier markets and surrounding counties and towns. Because the current rural market has considerable appeal.
The brand effect becomes the gold label of the paint distributor. With the development of the paint industry, many bedroom door dealers continue to carry out the brand and product grade replacement and selection. Some brand-named, good-quality home doors can win more dealers. The favor. Many first-line brand products are sought after by many dealers in recent years.
Due to the limited number of first-line branded products, in recent years, many paint distributors have begun to “call right†to some second-tier brand products, requesting regional agent applications, and reaching agreements with companies to jointly develop local markets, build brands together, and enhance product brands. Influence, so that they can maximize their interests in the door industry. The four major characteristics of the coating agent distribution agent market Anqing paint agents joined to create a second wave of brand building. Dealers increasingly value the role of the brand. With the market's attention to the brand, the paint market's brand requirements are getting higher and higher. The distributor's coating products for the agent have begun to develop from the middle and low-end products in the past to the high-end market.
At the same time as selling products, it is also selling services. As consumers increase their product grades and brand requirements, what consumers need is not only products. Products other than products are also needed by consumers. Distributors are no longer pure. Selling products, selling products at the same time, selling services, which give dealers higher requirements. Based on this demand, the overall quality of dealers is also constantly improving. This is not only the needs of consumers and the market, but also the needs of production companies.