Wallpapers attack the rural market towards a diversified development trend

Wallpapers attack the diversified development trend of the rural market. “In the future, the wall covering in the middle and high-end market should replace the traditional wallpaper. It is better than the wallpaper in terms of service life and easy care. The traditional wallpaper will be affected by the wall cloth.” A cloth in Shaoxing City The general manager said.

Branding, Individuation, Customization or Future Trends In the wallpaper exhibition, some personalized wallpapers have jumped into people's eyes, such as cartoons, Chinese paintings, and character backgrounds. Landscapes and pastoral scenes abound. In the past, the popular European Damascus pattern and court style have made more personalized designs become choices for manufacturers, stimulating people's consumer demand. The use of color is even more bold.

Wallpaper branding, personalization, customization, or future trends Industry professionals believe that: “In the past, wallpapers mainly focused on the common colors of yellow, brown, and light colors. Now, pink, purple, and other more bold colors are used in wallpapers. Extensive.” The consumer groups after the 80’s pursuit of personalization: “There is still a part of the consumer population that is our 80’s because the 80’s is an independent and more individualized group. This group is willing to accept the mix of European, American and Chinese styles. At the same time, they are willing to accept bolder colors such as blue sky green or blue-violet.

Customized service is also a major feature in the exhibition. The company accepts customers' private customization. For example, custom services launched for wedding photos, baby photos, and wall decorations are divided into four pieces: tailored to the size of the customer's wall. To customize the wallpaper; tailor design; personalized customization, such as the wedding photos into wallpaper, or the child's photos or favorite things made of wallpaper; personality design, according to the customer's ideas to tailor for him to design the world only One of his wallpapers.

However, when it comes to business competition, disorder and brand is not a major bottleneck restricting the development of wallpaper. Industry insiders say that a major trend in the future will be branding. Excellent companies will build brands by improving their capabilities in all aspects of design, production, and services. Of course, some companies without brands or technological innovation will be eliminated.

The development space of the rural market wallpaper is huge. Many companies are growing rapidly. The excitement of the exhibition and the strong atmosphere of investment make reporters feel that the regulation of real estate does not have a great impact on the wallpaper industry. However, in this process of rapid development, many companies The business opportunities are still being explored continuously, and another broad field of the future market, the rural market, is felt. With the continuous development of new rural construction in China, the potential demand for wallpaper in rural areas is also increasing. Experts expressed optimism about the development of the rural market. They must actively cultivate the rural market's consumption concept and overall development of the wallpaper.