2018 mobile ceramics market is expected to double the scale

Event 1: On March 19, 2018, OPPO held a media communication meeting in Beijing, exposing the R series new machine - R15 and R15 dream version with "super view full screen". It is interesting to note that the R15 Dream Edition will be available in a black ceramic back cover version. 1523242599701245.jpg Event 2: On March 27, 2018, the Xiaomi MIX series, known as the “artwork in mobile phones”, ushered in the new flagship mobile phone, Xiaomi MIX2S. Xiaomi MIX 2S continues the classic inheritance of the previous work, the front is almost all screen full screen design and art-like four-curved ceramic body process. 1523242637160981.jpg OPPO, Xiaomi and other brands have launched new models, and the ceramic back cover has become the mainstream standard for high-end machines. At present, ceramic ceramics have advantages in terms of viewing quality, wear resistance, signal transmission, and heat dissipation performance, especially in the era of 5G high-speed and wireless charging, ceramic back cover will become the first choice. However, due to the high technical threshold and high cost, it is still very difficult to achieve the refinement requirements of the back cover of the mobile phone. The production capacity is also in the climbing stage, which is not fully satisfied with the market demand. This is also the back cover of the ceramic mobile phone. The main reason for not being widely promoted. The iteration speed of smartphones has become faster and faster, and many new models appear every month. However, with the convergence of hardware performance, manufacturers have entered the period of micro-innovation, and manufacturers will definitely go from materials, processes and design. Seeking a breakthrough can conquer consumers and gain more market share. In 2016, the most likely material in the mobile phone market is the metal material. Even the thousand yuan machine has entered the ranks of metal bodies, leading to the metal gradually moving from high-end to mass. Manufacturers need to continue to look for new high-end materials and processes. Support the differentiation of the high-end flagship market and the thousand yuan machine market. Nowadays, sapphire is too expensive or has been abandoned by the market, and ceramics with special advantages are the best choice. Through the release of mobile phones in recent years, it is also illustrated that mobile phone manufacturers are indeed seeking new processes and materials, and strive to differentiate in the high-end flagship market. Ceramics are highly sought after by the end designers because of their high-end characteristics such as jade and wear resistance. From the actual market feedback, they are also very positive. From the perspective of 5-10 years, the mobile phone market The change is very big. In recent years, the performance of mobile phones has been very similar, that is, the homogenization is serious. In order to open the distance and realize differentiated competition, mobile phone terminal manufacturers will form new materials and new processes to meet different requirements. Consumers' individualized needs, ceramic materials meet the needs of consumers in terms of hardness and strength, satisfying the requirements of the terminal manufacturers' aesthetics, and also meeting the needs of the public aesthetics. With the advent of the 5G high-speed communication era, the requirements for mobile phone materials are getting higher and higher, metal materials will shield the signal, which is not suitable for mobile phone backplanes; plastic materials are too low-end, can not satisfy consumers on mobile phones Experience and tend to high-end demand; and the most commonly used glass back cover is very easy to break, which makes people love and hate. The ceramic material basically solves these problems and is more suitable for this era. However, due to the difficulty and high cost of ceramics from material development, molding to fine processing, there are only a few manufacturers that can realize full-process mass production in the true sense, and the previous production capacity is indeed limited. The main factors in the wide-ranging use in the industry have also led to the market share of ceramic mobile phone back covers in the past period of time is very small; but due to the special advantages of ceramic materials as mentioned above, the major terminals have always been very concerned, Very interested, follow-up with the breakdown of capacity bottlenecks, the application of ceramics on mobile phones will be greatly improved, this trend is certain. China's electronic ceramics market is still in its infancy, and related companies are increasing their efforts. At present, many mobile phone terminals have started to launch ceramic projects. It is expected that more mobile phones will use ceramic materials in 2018. According to China Industrial Information Network, the market space for new electronic ceramic materials in the world is expected to reach US$24.14 billion in 2019, and the size of the Chinese market is expected to reach 64.1 billion yuan.

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