The hardware industry has started the security war and entered the international track

Nowadays, for the hardware industry, the security mechanism should not be needed, especially in the prevailing situation of e-commerce, the online marketing of the hardware industry should pay more attention to the improvement of security.

After more than 20 years of hard work, China's hardware industry has become a veritable hardware country. In recent years, the hardware market is the best market in the country's several major industry markets.

At present, the level of domestic production processes is uneven, and many large foreign companies use China as their product processing base. Many international companies have entered the mainland market one after another. At present, it is the stage for the upgrading of China's hardware products, from the mid-to-low end to the over-production of high-end products.

From the traditional hardware point of view, the first is the tool, which is a rapid development of manual tools, hydraulic tools, and power tools. The second is the construction hardware and decoration hardware. The replacement speed is faster.

Changes in the international hardware market provide good opportunities for the export of hardware products in China. Hardware production in Asia, China, Taiwan, and Hong Kong is second only to developed countries in the world.

With the accession of WTO, China's hardware industry has achieved an important position in the world. China's hardware has a place in the world and is in line with the global hardware leader. Many world famous hardware companies have entered the Chinese market. We will coexist with them for a long time, which undoubtedly poses absolute challenges and pressures for Chinese companies.

Many of our hardware companies have diversified strategies, and there is excessive competition at the same time. Many domestic manufacturers and brands do not have prominent main businesses, and their core competitiveness is poor. Therefore, production companies must be professional and must be leaders in the product category. Chinese companies are currently smaller in size and do not respond to all the necessary tasks. Instead, they should first do the best for a class of products.

Foreign hardware companies that have entered China are internationally renowned multinational companies. They have good reputation and can provide users with quality products and perfect services. However, Chinese companies are more familiar with languages ​​and markets, and they are relatively aware of the cultural needs. Therefore, it is more likely to establish their own brands.

Right now, China's hardware management and management model has not embarked on a real agent, management experience, management methods, management personnel are facing challenges; market management, price management, and promotion management are all at a medium or medium-upper level.

The demand for the Chinese market itself has been increasing. Many foreign companies have come to China to produce. What they value more is the Chinese market. Most of the Chinese hardware makers are based on the domestic market. However, the domestic market is undergoing changes. The traditional big commercial trade unions, trade associations, Hualian systems and cross-border power systems are all economic associations, waste of resources, and high marketing costs. China's hardware exports account for only a few percent of the total amount. Expanding overseas markets is just the beginning. It is necessary to go global and lack the talents and trade experience of transnational elites.

Foreign hardware manufacturers take the laws of the host country as the yardstick, never engage in a promise competition, and have very standard services. They not only don’t stick money, but also have the ability to make profits and use economic means to promote their service standards.

Multinational corporations have established a modern enterprise system with clear property rights and are operational. Even if our traditional hardware manufacturing enterprises are listed, there may be a strange circle, that is, enterprises operating in a standardized manner also retain traces and imprints under traditional management mechanisms, because they are all born out of traditional mechanisms. . Such mechanisms and traces restrict the exertion of competitiveness.

How hardware companies adapt to international trade cooperation, especially how small and medium-sized enterprises face the complex international forms of international market development is particularly important.

1, continue to adapt to market changes. Whether in the initial bumpy period of entrepreneurial business, or in the booming period of business development, or after the fierce competition to accept e-commerce in the era of transformation, at any time to maintain optimism and ability to accept new things.

2. Learn lessons from failure. Everyone enters the field of e-commerce and will go through a detour more or less. Raising awareness of fraud prevention and making business online more securely are very important.

3, open the door to foreign trade. The biggest feature of e-commerce is fairness. No matter large or small enterprises, as long as the product quality meets the requirements and integrity passes the test, they can participate in the market competition. Others will not refuse people thousands of miles away because of their distance and size. With the deepening of globalization, even Chinese can become an international language. Enterprises must constantly strengthen the professional knowledge of foreign trade personnel, including language knowledge and trade to constantly expand your knowledge and competitiveness.

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