China's plastic doors and windows industry development trend analysis

At present, plastic building materials have become the second pillar industry in China's plastics industry with its excellent energy-saving features, with an average annual growth rate of more than 15%. Due to the accelerated construction of new cities and the progress of public infrastructure, the potential demand for building curtain walls will increase in the coming years.

The rapid development of the plastic doors and windows industry is due to the following favorable factors:

First of all, the policies introduced by China encourage foreign investors to invest in plastics and plastics, plastic and wood, and other plastic building materials projects, which bring great opportunities for the development of plastic doors and windows, and drive the rapid development of the industry.

Secondly, the increasing investment in infrastructure construction in recent years has also provided a huge demand market for the plastic door and window industry. According to the current market share of plastic doors and windows, approximately 175 million square meters of plastic doors and windows are constructed each year.

Third, according to the national "Twelfth Five-Year Plan", the future market capacity of energy-saving materials and technologies can reach several trillion yuan, providing a huge space for the development of energy-saving and environment-friendly plastic building materials.

While seeing the favorable factors for the development of the industry, there are still some unfavorable factors:

First of all, in recent years, the state has adjusted its foreign trade policy, and exports of plastic products have become restrictions from encouragement. In particular, since the export tax rebate rate has been lowered, many plastic product companies have reduced the export of related products due to the significant reduction in tax rebates, and the export volume of domestic plastic products has suddenly come down, while the import volume has increased accordingly.

Secondly, in recent years, the raw material and labor costs have increased significantly, which has brought great impact on the plastics processing industry. On the one hand, companies must undertake the pressure of cost transfer from the upstream; on the other hand, the company's leading products are highly competitive and it is difficult to further shift costs, and they need to find new breakthroughs.

The market for doors and windows has changed from single competition to compound competition. With the rise of various costs, the form of competition in the market of doors and windows has directly intensified and diversified. As the market share shrinks and the profits brought about by the rise in raw materials have thinned, the market for doors and windows has been reduced. From single competition to complex competition. A single competition means is difficult to obtain and maintain competitive advantages, and it is also unable to meet the complex service demands of customer diversity, presenting a variety of combinations of promotional methods, services, prices, and promotions.

As an important factor in market competition, product quality, product style, price, and service have all become indispensable hotspots for competition in the window and door industry. Industry insiders said: "Today's market competition is not only reflected in the competition of product quality, but reflects a comprehensive variety of competition. Put aside price competition, focusing on the quality of services, levels, means and procedures such as the three-dimensional competition will no longer stop The competition for markets and customers is further expanded to multi-level competitions such as technology, information, talent, and strategic partners."

The purpose of competition changes to compete for customers. Many doors and windows enterprises rely on repeat customers and word of mouth to constitute the main source of profits. Cultivating and maintaining these customers' “loyalty” is directly related to the survival and development of door and window companies. The traditional way of price competition is difficult to adapt to market changes. The person in charge of Wanzhong Construction stated that with the improvement of consumer attitudes, consumers are increasingly demanding services. Therefore, non-price competition such as service quality, service efficiency and service innovation has become the main competition method in the current window and door market.

From the perspective of reliance on internal advantages to the concept of equal emphasis both on internal and external resources, under the conditions of traditional competition, doors and windows enterprises rely on internal advantages, such as product quality, brand influence of products, and so on. A person in charge of the company said: The current market competition is not only through its own internal advantages, but also requires competition through its own resources and market competition. The formation of a combination of internal and external strengths, focusing on the quality of doors and windows products, and also focusing on the promotion of doors and windows brands, focusing on service improvement is very important.