What is the traditional industry talking about when thinking about Internet thinking?

Abstract "Internet thinking" itself is very conceptual, coupled with the interpretation of various media and experts, is now basically unrecognizable. But this does not prevent everyone from talking about the nature of the Internet. What is the nature of the Internet? Many people have different interpretations and insights. but...
"Internet thinking" itself is very conceptual, coupled with the interpretation of various media and experts, is now basically unrecognizable. But this does not prevent everyone from talking about the nature of the Internet. What is the nature of the Internet? Many people have different interpretations and insights. But in my opinion, the essence of the Internet is information. Information constitutes the whole of the Internet. Advances in communication technology have steadily magnified the nature of the Internet, so we have seen the evolution from the passive access to information from the early Internet to the active and unreceived information transmission anytime, anywhere. The Internet also has a trait, that is, the network effect. The more eloquent statement is "network externality": the more people use, the greater the value. So the Internet has evolved almost along with the development of technology and user scale, and it is also the source of market opportunities.

Of course, the above is all about the Internet information level, not the commercial level. The "Internet thinking" referred to in the title is more business-oriented. In the traditional manufacturing industry, "Internet thinking" is arguably "how to use the characteristics of the Internet to break down the barriers to competition of traditional manufacturing enterprises."

The traditional manufacturing business model, a simple business model is to first find a supply and demand market, produce products that have market needs, use scale and information asymmetry to generate price differences, use sales methods to turn products into commodities, and profit from them. . Everyone can understand, there is no problem. But in the Internet era, especially in the early years of Internet product forms, goods are often not products themselves. This is a bit abstract, and most people don't understand it, and this kind of field often requires a lot of capital cultivation, and produces high-value network effects before it returns. Once a company succeeds in using the particularity of the Internet, it is natural to have a noun to generalize it, so there is "internet thinking."

I don't know how many people have seen "The world is flat," but the Internet has indeed flattened the world. It compresses the level of information, and the growth rate of the Internet puts us in a space of explosive information growth. We can quickly acquire and share information, which is quite different from the early Internet. You can think of the world as a sphere with a myriad of nodes. We are nodes one by one. Nodes and nodes are connected to each other. When we need to connect to a node, big or small, it is as easy as eating chopsticks. . When a commodity attempts to use the information asymmetry to make a lot of money, the market competition mechanism and the convenience of obtaining information will make the profit of this commodity difficult. The use of information asymmetry is a typical feature of traditional industries; eliminating information asymmetry is a typical feature of the Internet.

Let me talk about the goods, one penny and one share, the constant truth. Even if it is an Internet company, there is no way to create super-class goods in the traditional manufacturing industry with amazing low cost, let alone this is the strength of traditional enterprises. As I mentioned earlier, the business model of the Internet is different from the business model of traditional enterprises, and there are essential differences. Because the Internet has network effects and information attributes, it can make money without relying on the product itself. This is the most incomprehensible, most incomprehensible, and least good at the traditional enterprise. Therefore, in the past few years when e-commerce has become popular, you often see traditional companies digging away electric merchants, but they have not become a climate. This is another topic that can be opened up with new questions. But in general, it takes courage to revolutionize one's own life and deny his decades of experience. The traditional enterprises in the abrasives industry, which have too much interest and entanglement, have lost such mobility. Today, for traditional enterprises, they are already incomprehensible, but they dare not. Internet mode, products can not be commodities, products can not make money or even lose money, is another typical feature of the Internet.

In general, there is actually no "internet thinking", and some will only re-understand information and business models.

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