In recent years, under the influence of the global financial crisis, the trade protection policies of European and American countries have been further strengthened, and the resistance of furniture exports has further increased. Coupled with competition from other developing countries in Asia, the low-cost advantage of Chinese furniture has been further weakened. Many export companies have transformed in time and began to explore the domestic market. With the continuous improvement of the living standards of domestic consumers, the domestic market demand is still huge. Therefore, as long as the furniture enterprises grasp the direction, the future market prospects are still broad. The road of domestic sales of furniture foreign trade enterprises has become a trend among the industry. The domestic market for furniture is not the road to the export of domestic straw to domestic sales. It can only be seen as a transformation of a company, and cannot be used as a straw. Exporting to domestic sales is not a temporary job. It takes a time. Although the domestic market is large, the market competition is extremely fierce. Not every enterprise can turn to safety. Taking the furniture industry as an example, according to the data released by the China National Association, the domestic market has maintained a growth rate of more than 15% for many years, and annual sales exceeded 400 billion yuan. Such incomparably huge cakes continue to attract a large number of enterprises to enter the furniture market, resulting in the domestic market competition in the urban and rural markets of the north and south. It can be said that the furniture market is now ubiquitous, plus the rising rents of shops, the rising of labor and materials and energy. . Let the companies that are not marginal in the market that are competing in the market be overwhelmed. Therefore, the "export to domestic sales" approach can be used as a solution to the "hunger" of the enterprise in the cold winter. To develop in the long run, it depends on the strength and business strategy of the enterprise. The marketing channel for furniture domestic sales is very important in the furniture industry to mention the domestic sales road, it can be said that some people are happy and worried. Some enterprises have established a foothold in the domestic market after exporting to the domestic sales strategy, while some enterprises are a bit flustered. They have not been buried in the crowded market in the domestic market. Therefore, in the enterprises that take this route, the market positioning and the identification of marketing channels are the only way for enterprises to stand firm in the domestic market. The weakest and most difficult part of the export to domestic sales is the marketing channel. Only by paving the way can we open up the market in the market. But for export companies, building a complete marketing channel is no easy task. The first is not knowing the channel mode and terminal format of the industry. Secondly, the marketing channel dealers of the enterprise were blank. The design of the channel model will be the main support for export to domestic sales, and it is also an important prerequisite for enterprises to switch to the domestic market. On the basis of clear strategic choice, product positioning, and brand positioning, enterprises must find out which channels the products are transported through and how to expand the channels. Once the channel model is resolved, the domestic sales will take the first step. Faced with the increasingly mature and increasingly competitive market in China, the transformation challenges and risks from export to domestic sales coexist. Enterprises should clearly understand the current situation of the domestic market, the product demand of the industry, and more rational and scientific. The marketing operation, more focused and persistent mentality, so that the system planning is ahead of the operation and the operation is solved, the current trend of exporting to domestic sales is transformed into a successful way for enterprises to develop.
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