In the research report of the China Machine Tool & Tool Industry Association after the participation in the EMO, there is a view that the world's machine tool suppliers are no longer blindly pursuing high performance and high technical indicators, but will improve product technology and quality levels. Emphasis is placed on meeting market needs and providing users with comprehensive solutions. Moreover, China's machine tool industry still has a certain room for development in product innovation, technology research and development and meeting market demand. This is exactly what the trend of the industry is.
Providing comprehensive services is conducive to resisting the financial crisis Compared with developed countries, China's machine tool suppliers are still at a low level in terms of providing comprehensive services to users. Although the output of high-end and CNC machine tools produced by domestic machine tool enterprises has continued to increase substantially in recent years, the enterprise service pattern has remained at the traditional service mode of providing simple machine tool products to users, and it is far from providing a complete set of efficient processing solutions for users. Level and ability.
However, with the deepening of China's market economy, many users are not satisfied with the purchase of a single set of equipment, but require the machine tool manufacturing to provide complete sets of engineering services in a “turnkey†manner, especially in the automotive industry. Therefore, providing a complete set of flexible processing production lines for the automotive industry can be said to be a good opportunity for China's machine tool manufacturing enterprises to improve their competitiveness through service transformation.
For example, Chongqing Machine Tool seized this opportunity. In August of this year, Chongqing Machine Tool received 39 machine tool orders from BYD Auto. YS3120/YS3132CNC6 high-end 6-axis CNC gear hobbing machine 14 sets, YKB3120M cost-effective CNC gear hobbing machine 7 sets, newly developed DT200 full-function lathe 18 sets, totaling 26.5 million yuan. It is reported that this is the largest complete set of project orders since the establishment of Chongqing Machine Tool Group, and it is also a rare large order in China's automotive gear processing industry.
Experts said that the transformation and upgrading of the machine tool industry service is mainly reflected in the combination with the downstream user industry. That is to say, the machine tool manufacturing enterprise should actively familiarize with the manufacturing process of the user's enterprise to produce various parts and components, deeply understand the requirements of the user to purchase the machine tool, and develop the new technology equipment required by the user in a targeted manner.
For example, the newly developed track plate grinding machine of Hangzhou Machine Tool Group is very profound in this point. Hangzhou related technicians said that the user service for the track plate grinder is different from the average machine tool user, not only because of the importance of the high-speed rail project, but also because of the user's particularity. Through the service of the “High-speed Rail†project, Hangji innovatively implements a new user service model, not only handing over products, handing over technology, but also being responsible for establishing the process environment and process management conditions for product use, and providing a full range of services. Specifically, in the early stage, it is necessary to provide the user with the layout plan of the machine tool for the track plate grinder in the workshop, including the basic technical drawings of the machine tool and the corresponding technical materials of the supporting facilities, as well as the supporting roller-type sheet conveying mechanism and water treatment circulation system. The scheme and drawings of the gas supply system and the power supply supporting system are used to make the preliminary infrastructure work for the machine tool installation. After the machine tool arrives at the board factory, it starts from the basic part of the bed, to the overall component beam and the whole position adjustment of the grinding head, the connection debugging of the liquid, electricity and gas lines, the operation test of the control system, the test of the whole machine performance and the test of the workpiece. Grinding, the final acceptance meets the requirements of the contract, until the board factory products pass the certification.
This is not the concept of general installation of machine tools. This is an engineering project. It requires the machine tool manufacturer and the user factory to work together to carry out the construction work and complete the installation and debugging of the machine tool.
In-depth and comprehensive services have greatly enhanced the gold content of products, and companies that have the ability to provide such services to users can still get large orders during the financial crisis.
The two examples above are in line with the international advanced level, but the more common situation is that the Chinese machine tool industry is mostly dominated by the planned economic system and the shortage of the seller's market. It's easy, what to produce, what to produce, what to sell, not to actively serve the market, but to adapt the market to yourself.
The specific generalization is that there are many standard products in the road, and there are few marketable products; there are more ordinary machine tools, more CNC, especially high-grade CNC products; they are crowded in the same standard product segment and homogenized products. There are few sets of dedicated lines, which can not enter the mainstream market of the automobile industry; large-scale production is large, and small-volume production is small in one piece; product technology drives redundant functions, and economical products are few; only satisfied with providing products (hardware) More, providing a total solution for hardware, software and services, and so on.
What Chinese machine tool companies have to do is to align with the international advanced level. In terms of service to users, the equipment manufacturing enterprises in developed countries are expanding and extending the service scope of downstream departments, not only providing equipment, but also providing solutions and process services for users. At the same time, the development of processes and equipment and the development of user products Synchronization.
According to experts, the full range of services in the machine tool industry is mainly reflected in the complete set of solutions for parts processing according to the user's process requirements and production schedule. This program will include machining process, machine tools, fixtures, auxiliary tools (tools), tools, inspection and measurement, software programming, logistics transmission, and even system planning and control. The final result may be to provide users with a "tailor-made" The special machine tool is more likely to provide a production line or a production system (unit), but all of them are delivered to the user in a “turnkey†project and will be put into use quickly, and continue to provide perfect after-sales service during the use.
The internationally popular way of cooperation is that machine tool companies and user companies cooperate under the long-term stability of supply and demand, and machine tool manufacturers closely follow the user manufacturers to provide users with comprehensive technical support and process services.
For example, Harding Machine Tool has established a professional service company, which can not only provide services for users of the company, but also provide service products to users of other brand machine tools. Siemens Factory Automation Co., Ltd. provides consulting, transformation and technical support to customers. The program is an industry leader in service productization.
Providing comprehensive services is conducive to resisting the financial crisis Compared with developed countries, China's machine tool suppliers are still at a low level in terms of providing comprehensive services to users. Although the output of high-end and CNC machine tools produced by domestic machine tool enterprises has continued to increase substantially in recent years, the enterprise service pattern has remained at the traditional service mode of providing simple machine tool products to users, and it is far from providing a complete set of efficient processing solutions for users. Level and ability.
However, with the deepening of China's market economy, many users are not satisfied with the purchase of a single set of equipment, but require the machine tool manufacturing to provide complete sets of engineering services in a “turnkey†manner, especially in the automotive industry. Therefore, providing a complete set of flexible processing production lines for the automotive industry can be said to be a good opportunity for China's machine tool manufacturing enterprises to improve their competitiveness through service transformation.
For example, Chongqing Machine Tool seized this opportunity. In August of this year, Chongqing Machine Tool received 39 machine tool orders from BYD Auto. YS3120/YS3132CNC6 high-end 6-axis CNC gear hobbing machine 14 sets, YKB3120M cost-effective CNC gear hobbing machine 7 sets, newly developed DT200 full-function lathe 18 sets, totaling 26.5 million yuan. It is reported that this is the largest complete set of project orders since the establishment of Chongqing Machine Tool Group, and it is also a rare large order in China's automotive gear processing industry.
Experts said that the transformation and upgrading of the machine tool industry service is mainly reflected in the combination with the downstream user industry. That is to say, the machine tool manufacturing enterprise should actively familiarize with the manufacturing process of the user's enterprise to produce various parts and components, deeply understand the requirements of the user to purchase the machine tool, and develop the new technology equipment required by the user in a targeted manner.
For example, the newly developed track plate grinding machine of Hangzhou Machine Tool Group is very profound in this point. Hangzhou related technicians said that the user service for the track plate grinder is different from the average machine tool user, not only because of the importance of the high-speed rail project, but also because of the user's particularity. Through the service of the “High-speed Rail†project, Hangji innovatively implements a new user service model, not only handing over products, handing over technology, but also being responsible for establishing the process environment and process management conditions for product use, and providing a full range of services. Specifically, in the early stage, it is necessary to provide the user with the layout plan of the machine tool for the track plate grinder in the workshop, including the basic technical drawings of the machine tool and the corresponding technical materials of the supporting facilities, as well as the supporting roller-type sheet conveying mechanism and water treatment circulation system. The scheme and drawings of the gas supply system and the power supply supporting system are used to make the preliminary infrastructure work for the machine tool installation. After the machine tool arrives at the board factory, it starts from the basic part of the bed, to the overall component beam and the whole position adjustment of the grinding head, the connection debugging of the liquid, electricity and gas lines, the operation test of the control system, the test of the whole machine performance and the test of the workpiece. Grinding, the final acceptance meets the requirements of the contract, until the board factory products pass the certification.
This is not the concept of general installation of machine tools. This is an engineering project. It requires the machine tool manufacturer and the user factory to work together to carry out the construction work and complete the installation and debugging of the machine tool.
In-depth and comprehensive services have greatly enhanced the gold content of products, and companies that have the ability to provide such services to users can still get large orders during the financial crisis.
The two examples above are in line with the international advanced level, but the more common situation is that the Chinese machine tool industry is mostly dominated by the planned economic system and the shortage of the seller's market. It's easy, what to produce, what to produce, what to sell, not to actively serve the market, but to adapt the market to yourself.
The specific generalization is that there are many standard products in the road, and there are few marketable products; there are more ordinary machine tools, more CNC, especially high-grade CNC products; they are crowded in the same standard product segment and homogenized products. There are few sets of dedicated lines, which can not enter the mainstream market of the automobile industry; large-scale production is large, and small-volume production is small in one piece; product technology drives redundant functions, and economical products are few; only satisfied with providing products (hardware) More, providing a total solution for hardware, software and services, and so on.
What Chinese machine tool companies have to do is to align with the international advanced level. In terms of service to users, the equipment manufacturing enterprises in developed countries are expanding and extending the service scope of downstream departments, not only providing equipment, but also providing solutions and process services for users. At the same time, the development of processes and equipment and the development of user products Synchronization.
According to experts, the full range of services in the machine tool industry is mainly reflected in the complete set of solutions for parts processing according to the user's process requirements and production schedule. This program will include machining process, machine tools, fixtures, auxiliary tools (tools), tools, inspection and measurement, software programming, logistics transmission, and even system planning and control. The final result may be to provide users with a "tailor-made" The special machine tool is more likely to provide a production line or a production system (unit), but all of them are delivered to the user in a “turnkey†project and will be put into use quickly, and continue to provide perfect after-sales service during the use.
The internationally popular way of cooperation is that machine tool companies and user companies cooperate under the long-term stability of supply and demand, and machine tool manufacturers closely follow the user manufacturers to provide users with comprehensive technical support and process services.
For example, Harding Machine Tool has established a professional service company, which can not only provide services for users of the company, but also provide service products to users of other brand machine tools. Siemens Factory Automation Co., Ltd. provides consulting, transformation and technical support to customers. The program is an industry leader in service productization.
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