Leveraging new materials, traditional manufacturing industry to transform to high value-added

A rope worth more than 3,000 yuan, it sounds incredible. However, when the Chinese astronauts first realized spacewalking in 2008, the body was such a rope. Thanks to the application of new materials, it can adapt to the extreme environment of minus 180 ° C ~ 150 ° C, and transmit data related to astronauts' physical condition in real time. For a long time, China's manufacturing industry has taken the path of low cost, price war, and vicious competition, and its dependence on foreign trade exports is extremely strong, leading to the shrinking of traditional manufacturing industries. To break this situation, we must accelerate the adjustment of industrial structure and gradually shift the traditional manufacturing industry to high value-added industries. Fortunately, the innovative application of the new materials industry has brought the dawn of traditional industrial restructuring. Change to Tongda In the case of Shandong Province, the government actively supports independent innovation and promotes the accelerated development of the new materials industry. Taian Lupu Naite Plastic Co., Ltd., Laiwu Xinyi Powder Metallurgy Products Co., Ltd. and Shandong Siyuan New Material Technology Co., Ltd. have successfully realized the innovative application of new materials in traditional manufacturing, and the product quality and function have achieved a leap. Development, product added value from the low-end to the high-end. "Poverty is change, change is pass, general rule is up." It is appropriate to use this sentence to summarize the transformation path of traditional manufacturing enterprises. Song Weiguang, executive deputy general manager of Ruppet, told reporters that there are more than 20,000 companies producing rope nets in China, accounting for 70% of the global rope net products. However, most of them are medium and low-end products with low technical content and low added value. "At the beginning of the establishment of Lupu Naite, it was one of the more than 20,000 companies. Due to the quality of the products, it has been repeatedly claimed by foreign customers." In contrast to China, it is the European and American rope network enterprises. Due to its high technical content, its products occupy the high-end market for a long time, and it has a global profit of 80% with less than 30% of production. The US SAMSON company can obtain a net profit of 1.5 billion U.S. dollars per year, while a French climbing rope company has a net profit of 800 million euros per year. "We can't always suffer from losses." Song Weiguang said. In 2006, Song Weiguang changed the company's development strategy, began to update production equipment, and established a research and development system. In 2007, Lupu Naite began to enter the high-end rope network product market, gradually expanding from hardware to fire, military, aerospace and sports fields, and exported to more than 100 countries in Europe and America, becoming the only wire mesh product UL in Asia (US Underwriters Experiment) Room) certified business. In 2006, the output value of Ruppet was less than 2 million yuan, but now it has exceeded 200 million yuan. Lu Yuan, the chairman of Laiwu Xinyi Powder Metallurgy, said frankly that Xinyi also had a similar experience with Ruppnet. In 2005, due to the long-term low-cost and disorderly competition in the powder metallurgy market, the company's operations fell into a low tide. At the crucial moment, Lu Yuanzhi decided to invest 4.5 million yuan to purchase high-tech equipment and establish a scientific research system to develop high-density powder metallurgy products and soft magnetic composite materials, mainly used in automobiles, motorcycles, machine tool accessories and other industries. Its new material application and deep-processing parts have formed an annual production capacity of 15,000 tons. In 2010, the output value reached 390 million yuan and the profit was more than 60 million yuan. The innovative application of new materials to the phoenix has changed the traditional manufacturing industry. The added value of the product has turned several times, just like a chicken leaping into a branch into a phoenix. According to Song Weiguang, in the past four years, the output value of Ruppnet has been turned over 100 times. The high-end products such as yacht ropes, water life-saving kits, safety ropes and fire ropes account for 80% of the company's total sales. With the improvement of people's living standards, China's yacht market has developed rapidly. Rupert has spotted this market, using new fiber materials and processing techniques to develop new corrosion-resistant and aging-resistant yacht ropes that will not scratch or soak the hull. The research and development of yacht rope not only fills the gap in the domestic market, but also monopolizes 60% of the international market and 80% of the domestic market after industrialization. At present, the product has achieved an annual output value of 62 million yuan and a profit and tax of 9.6 million yuan. The CCTV fire and the Shanghai fire have made the fireproof material market extremely active in recent years. According to Song Weiguang, Lupu Naite added basalt fiber to the fire rope to solve the fire and flame retardant problem of the global fire rope. The basalt fire-fighting rope has a refractory temperature of 1460 ° C. After half an hour at 800 ° C, it can still maintain 80% of its original strength. It is reported that the annual output value of the product is 24.5 million yuan, and the profit and tax is 4 million yuan. "The future rope market still has great potential for development." Song Weiguang told reporters. Ruppet invests 10% of its sales revenue each year in the development of new products, new technologies and new processes, and continues to develop new rope network applications. According to statistics, the annual output of all kinds of new material rope net products of Ruppnet reaches 8000 tons, and its production capacity ranks first in the world. It has developed new fields and space for the deep processing of new materials and the production and application of new materials and composite materials in China. In the ceramic industry, Shandong Siyuan New Materials independently developed a variety of advanced industrial structural ceramic materials represented by submicron 99% alumina microcrystalline ceramics, zirconia toughened alumina ceramics, low temperature complex phase wear resistant ceramics, etc. . These materials have high strength, high toughness, low density, high hardness and high temperature resistance, wear resistance, corrosion resistance and other excellent performance, as well as obvious cost advantages. According to Fan Zhenkun, deputy general manager of Silicon Garden New Materials, 99% alumina microcrystalline ceramic dewatering components for medium and high speed paper machines are a representative product. Silicon Court New Materials has applied this high-tech ceramic material to the production of wear-resistant sealing ceramic parts and wear-resistant dewatering panels for high-speed paper machines. The wear resistance has been improved by more than 30 times, and the domestic enterprises have long relied on imports. situation. At present, the domestic market share of the product is 40%~50%, and the price is only one quarter of the similar products abroad. Wear-resistant ceramic components, ceramic valves, cylinder liners, all-ceramic cutters and other products, annual sales revenue of more than 50 million yuan for Silicon Court, and change the current domestic ceramic new materials, low-end products, single product structure, lack of engineering technology status quo. As one of the most active industrial fields in the current science and technology and economic development, Dongfeng New Materials Industry has the characteristics of high industrial relevance, strong economic power and great development potential, which has promoted rapid economic growth and enhanced competition among enterprises and regions. The source of force. At present, from the state to the local government, the new materials industry is strongly supported, and traditional manufacturing enterprises can fully realize the leap-forward development with the aid of the new materials industry. At the new fair held recently, Gao Yunhu, deputy director of the raw materials department of the Ministry of Industry and Information Technology, revealed that during the “Twelfth Five-Year Plan” period, China’s new materials industry is expected to have a total output value of 2 trillion yuan, with an average annual growth rate of over 25%. By 2020, the new materials industry will become the national economy leading industry. During the "Twelfth Five-Year Plan" period, a stable financial input mechanism will be established, special funds for the development of new materials industries will be established, and support for the new materials industry will be strengthened. Establish and improve the investment and financing guarantee mechanism to encourage and support private capital investment in new materials industry. By 2015, we will establish a new material industry system with certain independent innovation capabilities, large scale, and complete industrial support. The reporter learned from the Shandong Provincial Government that in order to speed up the development of the new materials industry, Shandong Province has listed five new types of materials, such as ceramics and high-performance fibers, as key development targets, and proposed various supporting policies such as finance, finance and taxation. On the financial side, the government will set up special funds to support the development of new materials industry. Increase financial investment in the new materials industry. From 2010 to 2012, the provincial financial arrangement will allocate a certain amount of funds each year to increase technological innovation and technological transformation in the key areas of the new materials industry through loan interest subsidies, subsidies and incentives. We will focus on supporting the technological innovation and technological transformation projects in which the core technologies developed in the new materials field are patented, the results are industrialized, the market prospects are good, and good economic benefits are obtained, and the promotion and application of new materials are intensified. At the same time, the government will arrange a certain amount of funds each year to support the promotion and application of new technologies and new products. Give financial incentives to new technologies and products with domestic leading and international advanced levels, independent intellectual property rights, good market prospects, and rapid industrialization; develop and improve new material product standard systems, and timely transform the innovative advantages of new materials into Standard advantage, granting financial incentives for adopting enterprise standards as industry standards or national standards; supporting the encouragement of public facilities construction to actively adopt new materials products, and under the same conditions, promoting the preferential purchase and use of new materials in the province, and giving appropriate Fund rewards. It is understood that the Shandong Provincial Economic and Information Committee recently named the province's top ten new material processing demonstration enterprises, which were commended and given certain financial support. In terms of land, the Shandong provincial government has also provided greater benefits. The allocation of land for new materials projects that meet the Catalogue of Land Uses; the determination of land for new material industrial projects that meet the requirements of the “Shandong Province Priority Development Industry and Agricultural Products, Agriculture, Forestry, Animal Husbandry and Fishery Industry Agricultural Products Initial Industrial Project Catalogue” When the reserve price is transferred, it can be executed at 70% of the lowest price standard for the corresponding industrial land transfer, such as the local land; for the new material key projects that meet the provincial planning, the construction land demand is guaranteed and the land use procedures are prioritized. Song Weiguang said frankly that enterprises must continue to develop, and technology, talent, capital and land must be solved. The technical problem is actually the talent problem. Lupu Naite mainly uses the combination of production, study and research as well as international exchange and cooperation to solve the problem. At present, good results have been achieved. On the issue of capital and land, policy support will undoubtedly bring great convenience to Ruppet. At present, Rupert has 12 scientific and technological projects approved by the Ministry of Science and Technology, the Ministry of Industry and Information Technology, the Shandong Provincial Department of Science and Technology, and the Provincial Economic and Information Committee, and received R&D support funds of 15 million yuan.

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