In recent years, under the background of the transfer of Foshan ceramic enterprises, the development of the Gaoan ceramic sanitary ware industry ushered in a golden opportunity. At the same time, ceramic sanitary ware industrial bases such as Hengyang in Hunan, Jiajiang in Sichuan, Jinjiang in Fujian, and Faku in Liaoning are also rapidly developing. Obviously, China's ceramic sanitary industry will face a re-definition.
The industrial scale is beginning to appear. Gao'an ceramic sanitary ware has a long history and strong industrial foundation. Riding on the Dongfeng of the transfer of Foshan ceramic sanitary ware industry, with the strong support of the government, GaoAn has formed a large-scale building ceramic sanitary ware cluster, and is the largest building ceramic sanitary ware production base in Jiangxi Province. With the well-known ceramic sanitary ware companies in the country (such as Xinzhongyuan Ceramic Sanitary Ware Group, New Pearl Ceramics Sanitary Ware Group, Ouya Ceramics Sanitary Ware, Emperor Sanitary Ware, etc.) successively settled in Gao'an, undoubtedly put Gao'an Ceramics Sanitary Ware Industry Base into wings . It is understood that by the end of 2010, Gao'an City, building ceramic bathroom production line will reach 200, annual production capacity will reach 650 million square meters, annual sales income of 12 billion yuan, annual profits and taxes of 1.8 billion.
The Government supports the development of the industry The development of the Gaoan Jiantao base cannot be separated from the strong support of the government. After determining the major goal of undertaking the transfer of the Foshan ceramic sanitary ware industry, the Gao'an government has made a series of industrial plans for the Gao'an industrial base. In 2008, under the government's efforts, Gao'an was officially awarded the "China Ceramic Building Industry Base." Subsequently, the government launched a series of supporting facilities, such as the application and construction of Gao'an ceramic bathroom rail line. In order to ease the economic pressure of the company, the Gao'an municipal government issued various supportive policies to relieve the worries of the development of the company. This has become one of the biggest advantages of the Gao'an industrial base.
Lack of innovative thinking With the opportunity of the transfer of the Foshan ceramic sanitary ware industry, the development momentum of the Gaoan Ceramic Sanitary Ware Industry Base has been rapid in recent years. Under the government’s efforts, Gao’an has successfully upgraded to the only national-level ceramic building industry base in China, attracting Less Foshan enterprises have settled in the beach, which is inseparable from the superiority of Gao An's supporting services and abundant raw materials. However, even if giant companies like Xinzhongyuan and New Pearl stationed in Gao'an, the products produced by these giants in Gao'an are always at the mid- to low-end level. Gao'an’s product market is still mainly on the second and third lines within 500 kilometers of Gao’an Radiation. market. This urgently requires Gaoan ceramic sanitary ware companies to improve their own product research and development capabilities and the company's ability to innovate. In order to conquer the market in the case of complete supporting services, high-quality products are the most fundamental weapons.
While pursuing their own political equivalence and seeking death, GaoAn companies often manage their own affairs and neglect information exchange between enterprises and between enterprises and the outside world. On the one hand, companies are unable to fight in groups and cannot form a cluster effect; on the other hand, they are unable to capture industry information in a timely manner and lack the ideological conflict with their peers, resulting in a lack of innovation and vitality in their products.
The value of the regional brand of Gaoan ceramic sanitary ware companies has not been fully realized. It is understood that the same quality of the Gao'an brand or Gao'an tiles is only 70%-80% of Foshan's sales price.
Competitors in the high-security industry base rapid development at the same time, Hengyang, Jinjiang, Jiajiang, Faku and other places are also rising. They rely on their own advantages, and through the continuous efforts of the ceramic industry itself, have launched an impact on the status of Gao An's rivers and lakes.
The industrial scale is beginning to appear. Gao'an ceramic sanitary ware has a long history and strong industrial foundation. Riding on the Dongfeng of the transfer of Foshan ceramic sanitary ware industry, with the strong support of the government, GaoAn has formed a large-scale building ceramic sanitary ware cluster, and is the largest building ceramic sanitary ware production base in Jiangxi Province. With the well-known ceramic sanitary ware companies in the country (such as Xinzhongyuan Ceramic Sanitary Ware Group, New Pearl Ceramics Sanitary Ware Group, Ouya Ceramics Sanitary Ware, Emperor Sanitary Ware, etc.) successively settled in Gao'an, undoubtedly put Gao'an Ceramics Sanitary Ware Industry Base into wings . It is understood that by the end of 2010, Gao'an City, building ceramic bathroom production line will reach 200, annual production capacity will reach 650 million square meters, annual sales income of 12 billion yuan, annual profits and taxes of 1.8 billion.
The Government supports the development of the industry The development of the Gaoan Jiantao base cannot be separated from the strong support of the government. After determining the major goal of undertaking the transfer of the Foshan ceramic sanitary ware industry, the Gao'an government has made a series of industrial plans for the Gao'an industrial base. In 2008, under the government's efforts, Gao'an was officially awarded the "China Ceramic Building Industry Base." Subsequently, the government launched a series of supporting facilities, such as the application and construction of Gao'an ceramic bathroom rail line. In order to ease the economic pressure of the company, the Gao'an municipal government issued various supportive policies to relieve the worries of the development of the company. This has become one of the biggest advantages of the Gao'an industrial base.
Lack of innovative thinking With the opportunity of the transfer of the Foshan ceramic sanitary ware industry, the development momentum of the Gaoan Ceramic Sanitary Ware Industry Base has been rapid in recent years. Under the government’s efforts, Gao’an has successfully upgraded to the only national-level ceramic building industry base in China, attracting Less Foshan enterprises have settled in the beach, which is inseparable from the superiority of Gao An's supporting services and abundant raw materials. However, even if giant companies like Xinzhongyuan and New Pearl stationed in Gao'an, the products produced by these giants in Gao'an are always at the mid- to low-end level. Gao'an’s product market is still mainly on the second and third lines within 500 kilometers of Gao’an Radiation. market. This urgently requires Gaoan ceramic sanitary ware companies to improve their own product research and development capabilities and the company's ability to innovate. In order to conquer the market in the case of complete supporting services, high-quality products are the most fundamental weapons.
While pursuing their own political equivalence and seeking death, GaoAn companies often manage their own affairs and neglect information exchange between enterprises and between enterprises and the outside world. On the one hand, companies are unable to fight in groups and cannot form a cluster effect; on the other hand, they are unable to capture industry information in a timely manner and lack the ideological conflict with their peers, resulting in a lack of innovation and vitality in their products.
The value of the regional brand of Gaoan ceramic sanitary ware companies has not been fully realized. It is understood that the same quality of the Gao'an brand or Gao'an tiles is only 70%-80% of Foshan's sales price.
Competitors in the high-security industry base rapid development at the same time, Hengyang, Jinjiang, Jiajiang, Faku and other places are also rising. They rely on their own advantages, and through the continuous efforts of the ceramic industry itself, have launched an impact on the status of Gao An's rivers and lakes.